The ASA
The advertising standards authority.
Adverts in print, radio or video format must not be deemed harmful, misleading or offensive.
Film regulation Films are regulated by BBFC , and are given age certificate ratings. This is done to inform the audience on the specific age the context is appropriate for, whether it contains references to sex, violence, or rude language The Lego Movie is rated U . U films should be set within a positive framework and should offer reassuring counterbalances to any violence, threat or horror.
Ensure that you are confident with who the ASA are - we spent most of the lesson discussing the regulatory body alongside various different adverts.
ReplyDeleteMiss Crader