Promoting Media

Postmodernism Post modern films often contain the following characteristics: Challenges genre conventions and could be a mixture of many genres Lego movie is fantasy, action, adventure, comedy, romance and sic fi instead of conforming to just one. This is a hybrid and appeals to a mass audience, rather than a neish audience. iT ALSO GIVES MORE IDEAS FOR A SEQUEL.  Challenge typical gender roles  Emmet (the hero) is an average person, Wildstyle (female) is the strongest of the group, an emo and a women and batman is not as heroic as he is in other films.  Pastiche:imitate/has similarities with other stories, films, books and has a humorous take on troubles in society/culture.  Links to Matrix with a similar storyline, brings in characters from other stories (batman) and gives the message that imagination is important to have in society and you don't hav...

Film regulation Films are regulated by  BBFC , and are given age certificate ratings. This is done to   inform   the audience on the specific age the   context  is appropriate for, whether it contains references to sex, violence, or rude language The Lego Movie is rated  U .  U films should be set within a  positive framework  and should offer reassuring counterbalances to any violence, threat or horror.

Who has the power? Who is currently on top? Frozen 2 $11,298,128 What company owns the film industry in 2019? Walt Disney studios Worldwide 2019? Avengers-end game Top 2019 movies? Avengers end game Lion king Spider man-far from home Captain Marvel Toy story 4 Joker Aladin Frozen two DISNEY   &  VERTIGO Lion king & Horrid henry the movie Similarities-  Both are regulated by bbfc Both marketed by a trailer  Differences Disney is an american conglomerate  Vertigo is a small independent company Disney can cross promote their product the lion king, through their other platforms, whereas vertigo cannot as they only own one platform.  Vertigo do not have the budget to make it as technical as Disney. Disney have a huge budget and therefore able to market this product worldwide across different forms of social media which Vertigo would not be able to afford. Due to Vertigo's budget, the may n...