Promoting Media

Representation Key themes of stereotyping and gender are shown through meet and style. Emmet is the main male protagonist and both the film and video game revolve around his transition from a normal everyday gu to the hero that saves the world. How does this portray male gender? It supports the stereotype of men being the dominant gender, as the products focus on a man as the main character and he becomes the hero.  However his scared facial expression, is a counter type as men are meant to be seen as brave and courageous, however he is seen as scared and anxious, as well as unintelligent. As well as this, he has a women, wildstyle, which helps him throughout his adventure which challenges the stereotype of women needing help from a man.  The fact he is running in the poster away from the danger rather than facing it head on emphasises this. This also reflects society now as it entices a working class audience,...

Advertising and Marketing Lego Movie Audiences  Who are the products targeting? Children who play with Lego Adults who played with Lego when they were younger-nostalgia  Families- Intertextual references appeal to adults as well as children. Hybrid genre appeals to a family audience.  Young adult cinema-goers Both genders- entices a mass audience  Families They have been targeted due to a women being included within the trailer and posters.  G- Posters and trailer represent both genders and male and female characters are leads. More of a role model for females as wildstyle is an independent women encouraging girls to be like her.  R- Variety of different races are targeted due to this diverse cast. More in the trailer as it is broadcasting on primetime itv which is family viewing.  A- Appeals to a young and old audience, due to children playing with Lego, and adults who playe...

Genre The lego movie advertising campaign is an example of genre hybridity- When a film mixes elements of different genres. Lego movie= sci-fi, fantasy,  comedy, romance, adventure, action. 

How has media language used to create meaning in the lego movie advertising campaign? Talk about posters and trailer.  In the Lego movie posters, the use of camera is used to create meaning. For example, Lord Bussiness almost covers the entirety of the poster. This connotes his dominance high status and importance within the film. The fact it is a close-up emphasising his angry face expression connotes he is the villain of the film, linking to props theory. This creates meaning due to all these identified connotations reflecting his character within the film, he is presented as egotistical.  As well as this,  in the Lego movie trailer, editing is used to create meaning. For example, within the premier inn segment of the trailer, the editing is very slow paced and the transitions are fades. This could conform to the fantasy genre within this hybrid, due to these connatations creating an magical and dream like undertone to the film. Finally, the posters use mise e...

Context Capitalism- An economic and political system in which a country trade and industry are controlled by private owners for profit, rather than by the state.  Lego movie- Lord business (the villain) is the president of Lego land, who presides over a dictational state. his regime creates virtually everything in the Lego society and he uses televised broadcasts to inform his citizens (with a friendly grin on his face) that they will be executed if they disobey. He controls a secret police, who are ordered to torture rebels.  Set product- This is reflected in one of the film posters. Lord business is towering over the other Lego figures, who are running away from him hysterically. He has complete control as the 'evil' characters whom he is in charge of are creating mad hysteria and destroying the city.  Reflects society- As america is a capitalist society, the lego movie poster reflects this and the...

Lego Movie Questions   1. How was the Lego movie funded? Half of the production was funded by village road show pictures whereas the other half is funded by warner bros. Village road show are an independent company that work along side warner bros. Therefore this independent company gain recognition.  2. How was the lego movie produced? What was the effect on warner bros? Lin pictures primarily produced the film with the financial support of warner bros. Dan Lin used to work for warner bros, although left and built his own company and later pitched their idea to warner bros.  3. How was it distributed? How does this affect different platforms? It was distributed across DVD's, cinemas, blue-ray, piracy and online streaming. Although, this piracy, could have lead to a decrease in profit, as they are not spending money to watch it.  4. How was the film circulated globally? Was this successful because of the ...