Promoting Media

Video Games Modern themes or sets are tie-ins and promotions with film or game titles.  This is synergy, Lego works with video game companies which gains more money. Why do people play video games based on movies? They enjoyed the film and so assume they would enjoy the video game and so want to associate yourself with everything around that film.  They have not watched the film and so play the video game to see if they would like it.  Having that immersive role of playing as one of the characters and so identify with them.  Diversion and Entertainment Form of escapism Social interaction with the world wide community as well as personal relationships.  To enjoy suspense, action, excitement and humour. Good versus evil  Parasocial interaction with established characters from the film.  To earn trophies and gain self satisfaction.  Parasocial- One-sided relationships, where one person us...

Representation Key themes of stereotyping and gender are shown through meet and style. Emmet is the main male protagonist and both the film and video game revolve around his transition from a normal everyday gu to the hero that saves the world. How does this portray male gender? It supports the stereotype of men being the dominant gender, as the products focus on a man as the main character and he becomes the hero.  However his scared facial expression, is a counter type as men are meant to be seen as brave and courageous, however he is seen as scared and anxious, as well as unintelligent. As well as this, he has a women, wildstyle, which helps him throughout his adventure which challenges the stereotype of women needing help from a man.  The fact he is running in the poster away from the danger rather than facing it head on emphasises this. This also reflects society now as it entices a working class audience,...

Advertising and Marketing Lego Movie Audiences  Who are the products targeting? Children who play with Lego Adults who played with Lego when they were younger-nostalgia  Families- Intertextual references appeal to adults as well as children. Hybrid genre appeals to a family audience.  Young adult cinema-goers Both genders- entices a mass audience  Families They have been targeted due to a women being included within the trailer and posters.  G- Posters and trailer represent both genders and male and female characters are leads. More of a role model for females as wildstyle is an independent women encouraging girls to be like her.  R- Variety of different races are targeted due to this diverse cast. More in the trailer as it is broadcasting on primetime itv which is family viewing.  A- Appeals to a young and old audience, due to children playing with Lego, and adults who playe...

Genre The lego movie advertising campaign is an example of genre hybridity- When a film mixes elements of different genres. Lego movie= sci-fi, fantasy,  comedy, romance, adventure, action. 

How has media language used to create meaning in the lego movie advertising campaign? Talk about posters and trailer.  In the Lego movie posters, the use of camera is used to create meaning. For example, Lord Bussiness almost covers the entirety of the poster. This connotes his dominance high status and importance within the film. The fact it is a close-up emphasising his angry face expression connotes he is the villain of the film, linking to props theory. This creates meaning due to all these identified connotations reflecting his character within the film, he is presented as egotistical.  As well as this,  in the Lego movie trailer, editing is used to create meaning. For example, within the premier inn segment of the trailer, the editing is very slow paced and the transitions are fades. This could conform to the fantasy genre within this hybrid, due to these connatations creating an magical and dream like undertone to the film. Finally, the posters use mise e...