Advertising and Marketing Lego Movie Audeinces

Advertising and Marketing Lego Movie Audiences 

Who are the products targeting?

• Children who play with Lego
• Adults who played with Lego when they were younger-nostalgia 
• Families- Intertextual references appeal to adults as well as children. Hybrid genre appeals to a family audience. 
• Young adult cinema-goers
• Both genders- entices a mass audience 

Families

They have been targeted due to a women being included within the trailer and posters. 

G- Posters and trailer represent both genders and male and female characters are leads. More of a role model for females as wildstyle is an independent women encouraging girls to be like her. 

R- Variety of different races are targeted due to this diverse cast. More in the trailer as it is broadcasting on primetime itv which is family viewing. 

A- Appeals to a young and old audience, due to children playing with Lego, and adults who played with LEGO when they were younger, creating nostalgia. The fantasy genre appeals to families as it reminds adults of fantastical elements in narrative. 

C- Primarily, Middle class, because Lego an Warner Bros are conglomerate and you need a higher disposal income to keep viewing and investing in the products. As well as this cinema tickets are expensive. 

E- British and American- english speaking countries. In the trailer, they promote British companies.