Context
Capitalism- An economic and political system in which a country trade and industry are controlled by private owners for profit, rather than by the state.
Lego movie- Lord business (the villain) is the president of Lego land, who presides over a dictational state. his regime creates virtually everything in the Lego society and he uses televised broadcasts to inform his citizens (with a friendly grin on his face) that they will be executed if they disobey. He controls a secret police, who are ordered to torture rebels.
Set product- This is reflected in one of the film posters. Lord business is towering over the other Lego figures, who are running away from him hysterically. He has complete control as the 'evil' characters whom he is in charge of are creating mad hysteria and destroying the city.
Reflects society- As america is a capitalist society, the lego movie poster reflects this and the time it was produced.
Lord Business is a symbol of austerity. In 2014 there were difficult economic conditions created by government measures to reduce public expenditure (pay cuts, property cuts) due to the economic slump and world wide recession that bag 2008.
How were the advertising and marketing products distributed, circulated, accessible to the target audience?
The lego movie was distributed through the itv exclusive advert which included intertextuality to famous people. As it was what advertised on itv it was viewed by families viewed by a mass audience, both a younger and older audience. By it being distributing across billboards, it makes it available for the general public and so more people will be aware and will tune in to watch it.
To what extent does propp's theory fit the lego movie poster campaign? (5 marks)
One way in which props theory fits the lego movie posters is through the character of Lord Business being the villain of the film. Therefore he conforms to this theory as he is towering over all the lego figures in the main lego movie poster, conveying his control and power with the film. However, wildstyle challenges the prop theory, by her being a countertype to the princess of the film. Wildstyle plays a dominant role within the film and is independent, which is a counter type to how women are usually presented in the media. These posters connote that the film is an action film due to the backgrounds of the majority of posters being manic and busy.
Capitalism- An economic and political system in which a country trade and industry are controlled by private owners for profit, rather than by the state.
Lego movie- Lord business (the villain) is the president of Lego land, who presides over a dictational state. his regime creates virtually everything in the Lego society and he uses televised broadcasts to inform his citizens (with a friendly grin on his face) that they will be executed if they disobey. He controls a secret police, who are ordered to torture rebels.
Set product- This is reflected in one of the film posters. Lord business is towering over the other Lego figures, who are running away from him hysterically. He has complete control as the 'evil' characters whom he is in charge of are creating mad hysteria and destroying the city.
Reflects society- As america is a capitalist society, the lego movie poster reflects this and the time it was produced.
Lord Business is a symbol of austerity. In 2014 there were difficult economic conditions created by government measures to reduce public expenditure (pay cuts, property cuts) due to the economic slump and world wide recession that bag 2008.
How were the advertising and marketing products distributed, circulated, accessible to the target audience?
The lego movie was distributed through the itv exclusive advert which included intertextuality to famous people. As it was what advertised on itv it was viewed by families viewed by a mass audience, both a younger and older audience. By it being distributing across billboards, it makes it available for the general public and so more people will be aware and will tune in to watch it.
To what extent does propp's theory fit the lego movie poster campaign? (5 marks)
One way in which props theory fits the lego movie posters is through the character of Lord Business being the villain of the film. Therefore he conforms to this theory as he is towering over all the lego figures in the main lego movie poster, conveying his control and power with the film. However, wildstyle challenges the prop theory, by her being a countertype to the princess of the film. Wildstyle plays a dominant role within the film and is independent, which is a counter type to how women are usually presented in the media. These posters connote that the film is an action film due to the backgrounds of the majority of posters being manic and busy.
An really great response! Don't forget though, your comment about Wyldstyle doesn't directly link back to her poster and that's what the question asks.
ReplyDeleteAdditionally, your last sentence is about genre and that's not what the question asks.
4/5
Miss C