Lego Campaign Exam Question

How has media language used to create meaning in the lego movie advertising campaign? Talk about posters and trailer. 

In the Lego movie posters, the use of camera is used to create meaning. For example, Lord Bussiness almost covers the entirety of the poster. This connotes his dominance high status and importance within the film. The fact it is a close-up emphasising his angry face expression connotes he is the villain of the film, linking to props theory. This creates meaning due to all these identified connotations reflecting his character within the film, he is presented as egotistical.

 As well as this,  in the Lego movie trailer, editing is used to create meaning. For example, within the premier inn segment of the trailer, the editing is very slow paced and the transitions are fades. This could conform to the fantasy genre within this hybrid, due to these connatations creating an magical and dream like undertone to the film.

Finally, the posters use mise en scene to create meaning, This is through in the poster of Wildstyle , she is wearing an leather outfit as well as having black, pink and blue hair. This connotes independence as well as rebellion within the character. This is therefore a countertype to how women are usually presented in the media, emphasising that she is an independant women. Due to it challenging typical gender roles, it reflects this post modernist society, of inependance and equality between genders.

Marked by Sammy♡
WWW: Very detailed analysis in each paragraph 
Good use of linking to props theory

EBI: Work on timing and finishing it