Lego movie video games audiences
Regulation- VSC regulates the Lego Movie video game, but uses pegi's age system. Always answer VSC not PEGI.
Lego Movie Video game is rated a 7 but the film is u.
This is because the game includes 'non realistic looking violence towards fantasy characters' and 'violence that is set in a cartoon, slapstick (immature comedy) or child like setting that could be upsetting to very young children'.
Explain two reasons why a film company would release a video game linked to a film (4)
One reason why a film company would release a video game linked to a film is to promote each other. Due to both the film and video game coming out within the same week, gains a mass audience as people who like the video game may want to also watch the film for further entertainment and understanding. One other reason why a film company would release a video game linked to a film is to maximise profit. This is due to them enjoying the film so much, they want to consume any merchandise related to it, maximising the profit.
Purchasing the game provided childhood nostalgia for parents and allowed them to play with their children. This also illustrates how the audience for video games might interpret the same product differently. E.g. young and old getting different pleasures from the product.
Arguably, the target audience for the video game is younger than the film. This can be seen through its level of difficulty, which provides a younger audience with an entry point to the franchise, without needing to watch the film. The narrative of the game takes elements of the films narrative but lacks the cohesion and humour of the film.
How can you apply the uses and gratifications theory to the Lego movie video game?
Entertainment, Escapism is one of the uses and gratifications applied to the Lego movie video game. The sense of escapism can be seen in this video game by being almost transported into a fantasy world as a first person protagonist. For example, girls who play as Wyldstyle may use it as a form of escapism due to them aspiring to be an independent women like her. This reflects how society has changed due to these changed gender roles, the women being the hero.
Additionally, social integration is also one of the uses and gratifications applied to the lego movie video game. This is because multiplayer option is available so audiences can make friends online and play with them digitally. As well as this, people who play the game can bond and relate to others who also play in real life. For example, someone who may not have as many friends may gain friends due to the common interest they share as well as a topic of conversation.
Lastly, it links to information. This is because the game teaches you societies norms and values. For example to main objective is saving the world as well as meeting and helping people along the way. This informs young players that being a good person is something they should aspire to be and value, and they will be rewarded for it. However, a criticism to this is that it can it may portray a hyperbolic sense of being a good person that is impossible to live up to.
Regulation- VSC regulates the Lego Movie video game, but uses pegi's age system. Always answer VSC not PEGI.
Lego Movie Video game is rated a 7 but the film is u.
This is because the game includes 'non realistic looking violence towards fantasy characters' and 'violence that is set in a cartoon, slapstick (immature comedy) or child like setting that could be upsetting to very young children'.
Explain two reasons why a film company would release a video game linked to a film (4)
One reason why a film company would release a video game linked to a film is to promote each other. Due to both the film and video game coming out within the same week, gains a mass audience as people who like the video game may want to also watch the film for further entertainment and understanding. One other reason why a film company would release a video game linked to a film is to maximise profit. This is due to them enjoying the film so much, they want to consume any merchandise related to it, maximising the profit.
Purchasing the game provided childhood nostalgia for parents and allowed them to play with their children. This also illustrates how the audience for video games might interpret the same product differently. E.g. young and old getting different pleasures from the product.
Arguably, the target audience for the video game is younger than the film. This can be seen through its level of difficulty, which provides a younger audience with an entry point to the franchise, without needing to watch the film. The narrative of the game takes elements of the films narrative but lacks the cohesion and humour of the film.
How can you apply the uses and gratifications theory to the Lego movie video game?
Entertainment, Escapism is one of the uses and gratifications applied to the Lego movie video game. The sense of escapism can be seen in this video game by being almost transported into a fantasy world as a first person protagonist. For example, girls who play as Wyldstyle may use it as a form of escapism due to them aspiring to be an independent women like her. This reflects how society has changed due to these changed gender roles, the women being the hero.
Additionally, social integration is also one of the uses and gratifications applied to the lego movie video game. This is because multiplayer option is available so audiences can make friends online and play with them digitally. As well as this, people who play the game can bond and relate to others who also play in real life. For example, someone who may not have as many friends may gain friends due to the common interest they share as well as a topic of conversation.
Lastly, it links to information. This is because the game teaches you societies norms and values. For example to main objective is saving the world as well as meeting and helping people along the way. This informs young players that being a good person is something they should aspire to be and value, and they will be rewarded for it. However, a criticism to this is that it can it may portray a hyperbolic sense of being a good person that is impossible to live up to.
Excellent response to the 4 mark question.
ReplyDeletePlease complete this - How can you apply the uses and gratifications theory to the Lego movie video game?
I have done it
ReplyDeleteBrilliant work, good reference back to the theory.
ReplyDelete10/10